McAtlas: A Global Guide to the Golden Arches Hardcover – November 29, 2024
Product details
| Management number | 209054791 | Release Date | 2026/03/29 | List Price | US$36.00 | Model Number | 209054791 | ||
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2x JAMES BEARD AWARD winner for Visuals, and Reference, History, and ScholarshipFrom award-winning photographer and writer Gary He, McAtlas is a visual social anthropology of the largest restaurant chain in the world: McDonald's. Offering a unique glimpse into the iconic restaurant's adaptations to regional tastes and customs, this visually stunning book features photographs and research from over 50 countries and is the first-ever independent cataloging of the brand's localization efforts. Discover how McDonald's tailored its menu items, restaurant designs, and overall experience to thrive in diverse cultural landscapes. With a keen eye for detail, the author unveils the fascinating stories behind the Golden Arches' global success. Immerse yourself in this comprehensive exploration of one of the world's most recognizable brands. Read more
| ISBN13 | 979-8986997629 |
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| Language | English |
| Publisher | Parla Publishing |
| Dimensions | 8.25 x 1.5 x 11.25 inches |
| Item Weight | 3.96 pounds |
| Print length | 420 pages |
| Publication date | November 29, 2024 |
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